Sales and Marketing
SALES AND MARKETING
Competitive Advantage
A competitive advantage is what sets your company or product apart from the competition. It should be either the thing that you or your products or services provide better than anyone else or something that is not easily replicated. A business can have more than one competitive advantage; but, from the mouth of Jack Welch, “If you don’t have a competitive advantage, don’t compete.”
Juan Cintron, Chairman and CEO of Grupo Industrial Cintron, a very successful holding company in Mexico for over 35 years, provides advice on taking stock of your business, analyzing your competition, and leveraging your competitive advantage.
Developing an Integrated Marketing Strategy
An effective marketing approach today is an integrated marketing strategy that goes beyond the Four P’s — product, price, placement, and promotion — to relationship building. This marketing approach shifts the focus from the inside-out to the outside-in.
Troy Hazard, a veteran Australian entrepreneur and international public speaker, suggests a six-level approach to develop an integrated marketing strategy that is focused on the consumers and their needs.
As Peter Drucker so aptly put it, “The aim of marketing is to know and understand the customer so well the product or service sells itself.”
Competitive Advantage
A competitive advantage is what sets your company or product apart from the competition. It should be either the thing that you or your products or services provide better than anyone else or something that is not easily replicated. A business can have more than one competitive advantage; but, from the mouth of Jack Welch, “If you don’t have a competitive advantage, don’t compete.”
Juan Cintron, Chairman and CEO of Grupo Industrial Cintron, a very successful holding company in Mexico for over 35 years, provides advice on taking stock of your business, analyzing your competition, and leveraging your competitive advantage.
Developing an Integrated Marketing Strategy
An effective marketing approach today is an integrated marketing strategy that goes beyond the Four P’s — product, price, placement, and promotion — to relationship building. This marketing approach shifts the focus from the inside-out to the outside-in.
Troy Hazard, a veteran Australian entrepreneur and international public speaker, suggests a six-level approach to develop an integrated marketing strategy that is focused on the consumers and their needs.
As Peter Drucker so aptly put it, “The aim of marketing is to know and understand the customer so well the product or service sells itself.”
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